blú swimwear has joined the VERY New York public relations family of clients! The company, began several years ago by good friends Keri O’Hara & Heather Durst, set out to make a luxury swimwear collection for the whole family, but have found the bulk of their success in the men’s & children’s areas. VERY New York has been hired to help the collection build a presence on the Internet & in the media landscape.  We’ll be revamping the blú swimwear website as our first task, as well as developing some marketing language to bring the collection into focus, before launching into a full press campaign. This dynamic design duo has created one of the most comfortable suits in the market & has assembled their collection from such incredible fabrics & have worked in so many luxury details… it’s going to be a pleasure to help tell the blú swimwear story to the world!

Check out the collection for yourself at the following link:  www.diveintoblu.com

Check the site out again in a few weeks… we’ll have given it the VERY make-over… but the product is the real story & that, you can get immediately!

Welcome to the family Keri & Heather!