Made in China
MAX+min is the brainchild of Cleveland born, New York based designer Tiarra Smallwood. Developed to fill the void of minimalist aesthetics in the accessories space, MAX+min keeps design elements simplistic and modern, yet elevated by using high quality materials and including MAXimalistic details like the staple gold bar in every design.
Smallwood’s drive to launch an independent brand stems from dissatisfaction with the limited offerings presented during personal shopping experiences, along with the desire to shatter the “underlying stigma that Black-owned brands are not or cannot be luxury.”
MAX+min has carved out its own niche in the marketplace by creating for the minimalist fashion lover while keeping maximum attention to details, hence the name MAX+min. Taking an evergreen approach to fashion, the ethos is not “of the moment” but rather grounded in style that can be worn trans-seasonally.