Negris LeBrum was inspired from a love story that began during 1940’s, between a young beautiful French Creole woman and a handsome man. Although their love was forbidden by societal difficulties, these individuals were brought together by a force that was greater than the both of them and through fashion their love story is being told to the world. Negris is “aime par beaucoup, admiree par tous, elegance percu”.

The brand’s goal is to consistently meet the desires, needs and expectations of customers with high-quality products and services. Their socially responsible stance is reflected by their support for a number of social, cultural and educational projects.