One of the most anticipated events of the VERY New York public relations NYFW schedule is the annual Rookie Kids runway show every September. For the second year in a row, the annual runway show took place on the streets of New York…literally on the street.  And not just any street, but one of the most famous streets on the planet:  Broadway in Herald Square.  The annual show is an all celebrity children’s show that features the collections of Nike, Lacoste, Jordan, Abercrombie Kids & Levi’s.

The runway, however is not the only heat at the event, the audience is a virtual who’s who of NY celebrities.  This year, the show featured the likes of Jalen Brunson (who served as the event’s host), Dave East, Jose Alvarado, Josh Hart, Lil’Kim, Jennifer JWOWW Farley, DaniLeigh, DaBaby, Trey Songz, Fat Joe, A-Boogie, Coco & Iced-T, to name but a few.

Pictured above are two models who were actually the children of the Today Show host Craig Melvin who featured the event on the show on Friday, the 18th. Thank you to Craig Melvin for the coverage, but also to the team at Rookie Kids (a division of Haddad Brands) who are the ones who have given us this chance to work on the show for the 4th straight year. We’re honored 4 times over!