New York Fashion Week is one of the most media rich environments in the city each year. There are upwards of 200 shows happening over the period of 6 days. Standing out in such a competitive environment is nearly impossible. So imagine how excited we were when VERY New York public relations client, VERDAVAINNE was named one of NYFW most talked about events of the week. Cyril Verdavainne, the creative behind the VERDAVAINNE label made a decision to focus on his private clients first & foremost, with retail buyers being next, & finally press. So, getting a seat was not easy, but USA Today’s Brendan Morrow was one of the lucky guests & he was impressed enough with the collection to name it one of the entire week’s most memorable fashion moments.

In a word:  WOW!

Thank you, Mr. Morrow & congratulations Mr. Verdavainne… well received & well deserved.