At VERY New York public relations, we like to think we have colorful clients. But in the case of our new client Hue Division, we may have just found the most colorful client of all! Hue Division is the luxury loungewear collection that has at its core one guiding principle: Color
In their own words:
Hue Division is a New York City brand, creating sustainable loungewear imbued with the vivid colors & spirit of the city. The focus is on loungewear that is high quality & eco-friendly so everyone has the chance to enjoy street style that does the planet good.
The main communication pillars are:
Color – as a symbol of expression, individuality & diversity
New York style – as an aspirational brand that people covet
Sustainability – to make customers feel like part of something bigger than them
Welcome to the VERY New York family Hue Division! We’re tickled Pink… & Green & Gray & Yellow &….