Rookie Kids in ESSENCE

When you have star power on the runway of NYFW, coverage is pretty easy to come by. And when the celebrities include the likes of Lil’Kim, Iced T, Coco, Snooki, and half of the NBA/MLB/NFL as well as their children… well… VERY New York public relations had to turn people away from the insanity of the red carpet. Pictured above, in the photo that ran in ESSENCE Magazine, is Lil’Kim’s daughter who made her runway debut at the ROOKIE Kids NYFW show in September.  She was joined by kids from all walks of celebrity life to show wares by Nike, Air Jordan, Converse, Levi’s, & several others.

The show has earned well over 3 Billion impressions since it wrapped & has been included in countless other media mentions as well on TV, radio, print, & digital.

It’s one of the highest scoring media events we’ve produced… except for the famous fly on Mike Pence’s head wig…. but hey, we’re not keeping score (publicly at least…)!

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