One random Saturday morning, designer Evan Hirsch (& VERY New York public relations client…) had an idea… go to Goodwill, buy a garment that needs a little extra loving, add some of his trademark panache, & put it back on the rack for some lucky shopper to get for the original retail price.  Of course, being the TikTok sensation that Evan Hirsch is, he felt compelled to record the entire process. The post went viral… really viral… with well into the double digit millions of views. People.com called him & wrote a feature story. That feature caught the attention of ShopGoodwill.com’s CEO who contacted Evan about what else they could do together…

That “together” was a runway show at NYFW where Evan up-cycled 30 looks from the the ShopGoodwill.com inventory & sent them down the runway to a packed house of media, photographers, influencers, & fans.

Sustainability website AnnKM.com was there & featured the show on their site. The full article on AnnKM.com can be found at this link.

To learn more about Evan’s work, click on his website:  www.evan-hirsch.com