VERY New York public relations client Evan Hirsch has been on quite the roll the past year.  A year ago this week, he went to a Goodwill store here in NYC & bought a red sweater by “Bebe”. He filmed himself turning an average sweater into a one-of-a-kind “couture” piece that he then put back on the rack to be repurchased by some luck thrifter. The piece went viral on TikTok, which led to a piece in People, which then led to the CEO of ShopGoodwill.com calling to say, “hey… let’s do more of this!”

Now, one major runway show & one incredible presentation later, Evan made it on one of the most coveted NYFW press outlets in the market, the trend wrap report on NY1.

Thanks to Mariana Leung & Stephanie Simon for their incredible storytelling!

View the full segment at this link:   Evan Hirsch on NY1