As the name sort of suggests, the New York Style Guide is VERY New York Public relations go to for all things stylish in New York. Sorry… that was just too obvious to let go… Seriously, the New York Style Guide truly does deliver on the promise in its name.

Evan Hirsch’s story this is season is a compelling one. After posting a quick story on the TikTok where he upcycled a red cocktail dress by Bebe into a full-length red evening gown with silver beaded detailing. Evan bought the dress for $6.00, worked his magic & then returned it to the rack for some lucky shopper to get a fully upcycled piece for the same low $6.00 pricetag. His post on TikTok got the attention of People Magazine & that article caught the eye of the CEO of ShopGoodwill.com.  The result has been a year long collaboration featuring Evan as Resident Fashion Expert for ShopGoodwill.com & a NYFW collaboration that is now in the planning phases for season nubmer 4!

Visit ShopGoodwill.com & sign up for a trading account. Be warned… it’s an addictive site… there!… you’ve been warned!  Enjoy…