When you work with VERY New York public relations, we try to think of a story as being more like a thought cloud of ideas rather than a linear line. That that end, we pitched photo media from all the various beats to join us for the VERDAVAINNE Spring 2027 runway show, including beauty writers.

The approach has worked for so many brands we’ve worked with over the years & as you can see above, Cyril Verdavainne was number 7 on the list of 10 memorable looks from backstage at NYFW.

If you don’t know how Cyril Verdavainne, might we suggest you do so ASAP. It’s only a matter of a very short time that he’s going to be sucked up & placed at one of those collections that everybody knows.  But, if you know him now, you’ll have some major bragging points in the very near future.