The Knockturnal, one of the mainstays of digital fashion coverage that is too often overlooked… aka:  A “BEST kept secret” of digital fashion… covered the Evan Hirsch X ShopGoodwill.com collection this season & VERY New York public relations couldn’t be more grateful.  THANK YOU, Danielle Biondi.

The article, which can be viewed at this link, tells the full story of the partnership between Evan Hirsch & the team at ShopGoodwill.com. Evan’s collection, entitled “Found Opulence” was begun after a Saturday AM stop into a Goodwill store here in Manhattan. He found a red sweater top from Bebe & reworked it, to return it to the shelf for some lucky shopper to rebuy it. Evan documented the whole process & posted it on TikTok…

The story went majorly viral & People.com called him.  Then Sherri Shepherd called him.  Then the head of ShopGoodwill.com & then… well… NYFW called & he did an entire collection of up-cycled gems from ShopGoodwill.com.