New York design icon Byron Lars has joined the VERY New York public relations family! Byron has been a mainstay in the New York fashion scene for 30+ years & we couldn’t me more thrilled, excited & honored to welcome to our humble agency. Byron has been in the process of rebranding his design house as “In Earnest by Byron Earnest Lars” & is doing so through a restructured arrangement with his long-time business associate Sheila Gray, who has literally been by his side for the better part of his career.

Byron & Sheila just completed a lookbook shoot for the Fall Winter 2021 collection & trust us, the looks are every bit as editorially potent as his most iconic looks from his past.  We @ VERY couldn’t be more energized to get the ball rolling on sharing the In Earnest collection with the fashion world!  Look for an In Earnest ensemble in every fashion magazine & website in the coming months…

But in the meantime… WELCOME BYRON & SHEILA!