This is our VERY first blog post about our VERY first project! We have been working on a re-branding project for The Fashion School at Kent State University. With our experience in branding and academia, it seemed like a perfect fit and VERY much aligned with our skill set. We were approached by the institution to review & assess the current website & make recommendations for changes as well as putting together a marketing campaign to promote The Fashion School & their targeted markets. Though the school’s main campus is in Kent, OH, their footprint in the fashion industry is truly global with campuses in New York City, Florence, Paris, London, Germany, South Korea & Hong Kong.
This is still a work in progress & we look forward to sharing the final results with you.