Negris Lebrum on Fashion Windows


Legendary fashion blog’s Errol Murray wrote a lovely piece on VERY New York client Negris Lebrum’s “Black is Beautiful” T-Shirt.  The T-shirt, a reprise piece from the collection’s very first collection 11 years ago.  The company tag-line is “Le Noir eat Joli”, a phrase which pays homage to the rich story of the collection’s namesake muse, none other than the Creole dame, Ms. Negris Lebrum herself.  She was a fair skinned Black lady who was able to pass as white, an enviable trait in her day.  Yet, she fell in love with a dark skinned Black man & chose to live her life publicly as the proud Black lady she was versus living a lie as a White woman.

The result was her being ostracized & marginalized by her own people as well as the White population.  The story is a poignant reminder of just how far we as a society have come & just how far we as a society have to go.

Designer Travis Hamilton originally launched the “Black is Beautiful” T with 4 languages, but felt that the globalized world we live in today warranted more inclusivity, thus he reprised the new version with 12 languages on the front.

Thanks Errol for the coverage!

To read the full article on, click on this link.

To get your own Negris Lebrum “Black is Beautiful” T-Shirt, available in Black or Charcoal Gray, click on this link.

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Black is Beautiful T-shirt

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