Scott French Talks NYFW With Fashion United
very busy fashion united NYFW

Our VERY own Scott French spoke with Fashion United on the future of New York Fashion Week and the challenges ahead of us…

“R Scott French, co-founder of events and public relations firm, VERY New York, and a key figure of NYFW ever since he presented his menswear collections in Bryant Park in the mid-00s, believes how we respond this September will determine everything. He foresees no return to traditional shows for Spring 2021, even questioning the legality of such an undertaking. “I fail to see how we’re going to convince legions of editors to gather together in one small room, sitting hip-to-hip with only inches between rows, only to be repeated over and over all day long,” he tells FashionUnited…

… “I actually see opportunity in selling tickets to live events,” he says. “If a 600-person venue could be partitioned off to allow 200 paid seats and 400 press seats, then the designer can use this situation to significantly off-set the costs of show production.” As a show producer, he acknowledges this is not without added headaches on show day, but he finds the democracy of it energizing, recalling the heady days of cable channel, Full Frontal Fashion, which aired 24/7 coverage of NYFW broadcast in real time to the public. “NYFW was never more relevant,” he says. “Public actually gaining access to the live shows is the next logical step.”

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