VERY New York public relations is beyond excited to announce that we’ve been retained by CULT of Individuality, the music inspired men’s collection that is the go-to collection of choice for such rock luninaries as Slash, Tommy Lee, Dave East, Gavin Rossdale, Fergie, Ludacris, Rihanna, Carrie Underwood, & most recently Skip Marley… to name but a few. Add to this design resume collaborations with Naughty By Nature, Public Enemy, Motley Crue, Panterra, SE Bikes, Initium Eyewear, Zippo & most recently Bob Marley & it’s pretty easy to see that not only does this collection literally “rock” but it’s deserving of more than a bit of media attention.

We’ll be producing the collection’s very first runway show in late July, 2021 as part of the traditional time period where men’s collections normally enjoy the media spotlight. Producing the event will be Mykel C. Smith of Mykel C. Smith Creative, who has decades of experience in this realm.  We couldn’t be more honored to be working on this project & genuinely hope this is the first of many events VERY will be doing with Creative Director Ron Poisson & his team!