American Streetwear in Switzerland

Swiss based fashion site, “Fashion Channel”, posted a great feature on VERY New York public relations client, the Fresh Off The Rail streetwear fashion week event.  The event, normally taking place over a 4 night stretch in Houston, TX every October & March, was held virtually this year for the first time in it’s seven year history.

Check out the full article (In Italian) at this link:

Read below the English translation:

“Fresh Off The Rail Fashion Week” streetwear fashion week

Although the 2020 edition took place virtually, the success was remarkable

NEW YORK – Fresh Off The Rail is organizing the seventh edition of its streetwear fashion week, this year virtually. This season, FOTR showcased nine emerging brands. Despite the virtual setting, the designers who showed their collections were no less passionate, no less creative and no less motivated than the participants in the previous year’s editions.

Three years ago, Fresh Off The Rail Fashion Week began as a 5-day streetwear-streetstyle event that provides a platform to celebrate the convergence of culture, creativity and innovation with designers, art creators, bloggers and fashion influencers sharing their vision with the fashion world.

The 2020 edition was attended by: Havoc, Oh Ok, Risk is Key, Yu Ta Se To Gawa, Tara Kari, Stuck Up Girl, If Legends, TRUE HasHisHin, John Ashford

Fresh Off The Rail Fashion Week is the largest streetwear fashion week in the United States and the only known and organized event of its kind in the world. FOTR Fashion Week attracted established brands and emerging creators both international and national. FOTR Fashion Week has become the leading global platform for streetwear-streetstyle brands.

The next edition will be held in March 2021.

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